DUAL in Supply Chain
DUAL in Supply Chain
Global supply chains hemorrhage $600B+ annually from counterfeiting, warranty fraud, and opacity. EU Digital Product Passport mandates by 2027 require digital provenance for 200M+ products. DUAL tokenization creates immortal product passports with full lifecycle tracking, counterfeit-proof authentication, and automated warranty settlement.
Industry Pain Points
DUAL Concepts for Supply Chain
Why Tokenization Matters Here
Centralized product registries cannot survive the EU's Digital Product Passport lifecycle. A database cannot prove authenticity across multiple resale platforms—ownership transfers require a new centralized authority. DUAL tokens are self-authenticating: manufacturer signature is cryptographic and unforgeable. Immutable provenance persists across all resales and repairs. For warranty fraud, tokenized serial verification happens at the protocol layer—no fake parts can claim legitimate warranty.
The Scenario: Unilever's beauty division ships 500M units annually to EU. ESPR mandate requires DPP for every product by 2027. Current approach: centralized registry (costly, fragmented across regions). Resale platforms cannot verify authenticity; counterfeit Unilever products flood marketplaces, costing $50M/year in brand damage.
DUAL Solution: Every Unilever product mints a Product Identity Graph token at manufacturing. Token carries embedded manufacturing location, batch number, and recycling instructions (EU compliance). At point of sale, token transfers ownership; customers can verify authenticity via blockchain scan. At resale, secondary platforms query DUAL for ownership state.
Outcome: 99.2% counterfeit detection (vs. 30% via database lookups). DPP compliance achieved 18 months early. Resale marketplace trust increases 85%; brand-owned secondary sales revenue jumps $120M annually. Estimated $200M profit uplift across EU beauty category.